The prize was honored at the World Travel Awards in Antalya, Turkey, which are portrayed by organisers as the “Oscars of the travel business”. Yorkshire is the first area other than a significant city or nation to have won the Leading Destination title in the 17-year history of the honors. Tourism org Welcome to Yorkshire said the honor was a “real upset”.
The grants are proposed to highlight and prize areas and go brands acknowledged to have made the best commitment to the tourism business in the course of recent months.
Tourism is worth about £7bn yearly to Yorkshire, with 216 million visits made to the area every year, said Welcome to Yorkshire.
The grant comes less than a year after Yorkshire won the right to have the begin of the Tour de France in July one year from now, with the race’s Grand Depart occurring in Leeds.
Gary Verity, CEO of Welcome to Yorkshire, said the honor was a “true approval” of the deliberations put in by the province’s tourism industry.
“It’s awesome to see Yorkshire taking its legitimate place as one of the top occasion objectives in Europe,” said Mr Verity.
Past victors of the Leading European Destination recompense incorporate Istanbul, Paris, London and Barcelona