Market Analysis

A successful destination needs to have a sound understanding of the market context. It must attract and engage a variety of different audiences but, at the same time, offer a harmonised and rounded visitor experience. Locum understands the importance of taking a market-led approach to concept, product and strategic destination development and that it is imperative for a highly robust market analysis to form the basis of any visitor throughput projections and commercial performance forecasts. Consequently, market analyses are central to all of our work.

Locum’s extensive experience of conducting market analyses and market segmentation means that we provide an unparalleled service. We have provided market analyses for a range of destinations, from museums to cities and resorts, for both the public and the private sector, in the UK and internationally.

Click on the links below to view examples of Locum’s work and to view relevant articles about this service area:

Articles
Click on the links below to view relevant articles published in Locum Destination Review:

Bargain Bucket - Noel Sweeney assesses the rise of the budget airlines
Crystal Ball Gazing - Market analysis, the rights and wrongs
Dark Clouds over Spain - The property price crash considered
Destiantions and People - Discovering destinations through people, past and present
Fighting Fit - Does the British public really want to get fit, based on the evidence to date
Heritage Trends - Why the march of ‘global monoculture’ is threatening heritage and identity
Household Cavalry - The results of the household cavalry survey
Locum Forum - Locum’s presentation to the Campaign for Museums Conference
Market Places - Urban Renaissance in Action
Reclaim the Street - Humanising Public Spaces
Regional Awards - How destination operators throughout the UK might benefit from London's Games
The Good Life - Health tourism and the British spas
Visits to Museums and Galleries - Summary of the latest attendance research by MORI for Resource

All articles can be downloaded as PDF files and viewed through Adobe Acrobat Reader 4.0 or later versions, which can be downloaded free for Windows and Mac OS.