Destination Strategy & Planning

Locum regularly works with multi-disciplinary teams to add value to the development framework and masterplanning process for regions, cities, towns and development sites. In particular we advise on the role that leisure and culture can play in attracting footfall, creating a unique 'sense of place' and branding a differentiated offer to the market. We also examine the potential of the visitor economy to add value to the development in terms of footfall, spend and economic impact.

In many cases Locum takes the lead consultant role, pulling together and managing multi-disciplinary teams on behalf of clients. In other cases we bring our specific skills and expertise to a team led by others.

Click on the links below to view examples of Locum’s work and to view relevant articles about this service area:

Articles
Click on the links below to view relevant articles published in Locum Destination Review:

Artistic development - The rise of Yerba Bueba Gardens in San Francisco
Commercialising Culture - Retail and catering in cultural destinations
Cultural and artistic anchors - Can cultural attractions become the new 'anchors' of mixed-use developments?
Culture Club - Can culture really lead urban regeneration?
Destination Effect - How to create more imaginative developments and greater returns for investors
Follow my leader - Project continuity and the role of the lead consultant
Live, work and play - Tom Bloxham on the secrets of successful urban development
More than Just Pretty Pictures - Practical steps for delivering business plans for masterplans
On the waterfront - The development and branding of Dublin's Docklands

All articles can be downloaded as PDF files and viewed through Adobe Acrobat Reader 4.0 or later versions, which can be downloaded free for Windows and Mac OS.